Soft Toy Emergency “I Kno U Want It”
Judging by the handful of neon-toned tracks they tease on their MySpace, Liverpool fivesome Soft Toy Emergency must love them some sugar. Every single one of their posted tunes produce a kind of hyperactive high that could only be achieved after scarfing down gobs of candy (with little worry towards the stomachache after-effects).
On current single “I Kno U Want It”, fizzy riffs, bleep-y synths and strutting basslines shade the air in a cotton candy dance-punk glee as frontwoman Jen squeak-chants “Why do I feel like I have to have this?/ Why do you tell me what I want-a hear?/ We both know I don’t really this/ But it’s there…I NEED IT!!”. Is it commentary on the shameful internal back-and-forth we experience when flirting with some big and shiny purchase as the world economy crumbles around us, or just another thinly-veiled bit on drunken, nightclub-set horniness?
It doesn’t really matter. Trains of thought never get a chance to reach any sort of resolution during “Want It”‘s running time as it’s infectious punch leaves all attempts at doing anything, beyond bobbing around giddily, futile.
SOFT TOY EMERGENCY – I Kno U Want It from NEWFUTURENOW on Vimeo.
Enjoying the video a lot. Song is whatever for me, and my late commenting self LOL