Day26 featuring Yung Joc & Diddy “Imma Put It On Her”
The current season of MTV’s increasingly soapy Making The Band has been a depressing one to watch: Danity Kane’s future feels bleak now that the quintet has been reduced to a duo; Donnie’s career seems to has ended before it even began once the public realized it didn’t need another Justin Timberlake; and show focal point, R&B boy band 112 2.0 Day26, seem to spend more time bickering than they do recording their sophomore album. All that, plus the show’s oft-overlooked reality of the music industry’s current, crumbling status, makes one wonder why Diddy hasn’t completely pulled the plug on the project (it’s doubtful that all this drama could inspire an amazing musical renaissance for the Bad Boy label).
But staying in line with the chant that their CEO has (annoyingly) repeated so many times over the years (“I thought I told you that we won’t stop”), Day26 seems to have put all the in-fighting aside and turned their attention back onto their career, this time planting their focus on dominating the club realm with Forever In A Day lead-off single, “Imma Put It On Her”.
The Southern-fried banger is arguably their best record yet, but little of it’s appeal has to do with the sleepy rap cameos from featured guests Yung Joc and Diddy (whose corny, Ciroc-laced sixteen was hopefully not ghostwritten) or the predictable R&B loverman lyrics about panty-less dimepieces hypnotizing male watchers on the dance floor.
No, the track’s main pull is it’s stimulating background going-ons: a pummeling drum beat, screwed echoes of the title, and the faint flicker of rock guitar hiding behind monstrous slabs of synth that make the song sound like it’s floating by in slow motion. If the production behind Usher’s “Love In The Club” could give birth to a child, this would be it’s offspring.
Forever In A Day drops April 14th.
Eh, nothing special about this. I like this kind of music when it’s done well, but this just isn’t.