Black Eyed Peas “Imma Be”
Can you believe that “Boom Boom Pow” is currently celebrating it’s seventh week atop the Hot 100? That when the record books sum up the biggest single successes of 2009, this joint may actually be the one atop the heap? Now think about this frightening notion: we’re starting to get the feeling that it won’t be the last trip to the top of the Pops that the group makes this year, and even more scarier, we might not even mind the next record to possibly get there.
Recent album cut leakage “Imma Be” is basically a sequel to “Boom Boom Pow”, dipping into the same recipe of club-friendly electro-hop production and dumb-to-the-infinite-power dialogue that The E.N.D. lead single brought to the table, but while it took us a minute to come around to “BBP” (with it being played like twelve millions time a day, wasn’t like we really had a chance to escape it), on first listen, “Imma Be” is actually…not…that…bad.
Of course you have to mentally delete the accompanying lyrics (more silly gibberish about being “next level” and “futuristic”) and the “A Milli”-styled stutter hook scheme should have really been retired back when Beyonce adopted it, but when the passable marching band thump of the first halve suddenly transitions into a frenzied Euro-dance thingamajig mid-way through, “Imma Be” immediately morphs from an eye-rolling “why can’t they just disapear” to a brow-raising “I think I might need to hear this again!”.
If this turns out to be the second single, and not the rumored-to-be official “BBP” follow-up (and truly atrocious) “I Gotta Feeling” that’s also making the blog rounds right now, the Peas may actually have a stranglehold over the Summer just as they did in the Spring. This time with nary a complaint from us.
I like it right up until about the 2:45 mark. Sounds more current, perhaps ‘hood in the beginning.