mixtape maestro (2.0)

Missy Elliott and producer Danja help guide Ciara back to her electro-crunk & b roots on (the somewhat under-performing) Fantasy Ride‘s second international single “Work”, an overtime-working futuro-runway strut built on club-aimed inspiri-chants (“You better shake that thang like a donkey/ And go hard for it bitch, you better work…”) and one of those manic galactic grooves any normal, non-Ciara person would probably find difficult to keep up with on the dancefloor.

But while it provides a much better artist-to-track fit than Ride’s previous singles, the slightly limp midtempo ballad “Never Ever” and the underwhelming FutureSex leftover “Love Sex Magic”, “Work” has a little too much going on, never really quite gelling as a comfortable whole.

The out-of-breath 4/4 hook slams and there’s a certain charm in Ciara’s sassy, L’Trimm B-girl-isms, but that’s about all to note that’s completely positive here.

Firstly, the lacking of a second sung verse only makes us wish that Ci-Ci would’ve omitted the opening verse altogether and just spent the whole time doling out double-dutch raps as the differing vocal performances on the verses presented here feel odd and disjointed.

Secondly, Missy (sporting a wacky Mad Max mullet in the accompanying video) unfortunately re-reminds us that her best creative days might really be behind her after contributing another one of those pedestrian, hype-woman guest turns she’s been fancying for over a year now here (Lines as elementary as “hee-hee-how” or “Beep Beep/ Who got the keeps to the jeep?” feel like Bob Dylan penmanship in comparison to the uninspired drivel she’s recently been dishing).

And thirdly, Danja’s ever-mutating production annoyingly teeters between genius, mad scientist studio wizardry and an over-the-top, overwhelming mess the track’s entire length, never once allowing us the breathing room to decide whether it’s the former or latter.

Yeah, it’s nice to hear Ciara attempting to return to a sound where she excels and, again, “Work” is perhaps the most instantly gratifying single released from Fantasy so far, but the overall lack of focus presented is hard to easily ignore, and that nagging sense of disappointment ultimately dulls the whole listening experience.

Ciara ft. Missy Elliot- Work It from LowKey on Vimeo.