Jay-Z “D.O.A. (Death Of Auto-Tune)”
Take note: The hip hop game is about to get REAL interesting in the coming days and weeks. Why? Because of all the overly-excited responses sure to arise from Jay Z’s hotly anticipated Blueprint 3 kick-off “D.O.A.”, the rap king’s sharp deathknell toll to all things Auto-Tune.
Highlighted by a sarcastic, shower-sung riff off of Steam’s deathless stadium staple (and second generation DeBarge sample source) “Na Na Hey Hey Kiss Him Goodbye” for it’s hook, “D.O.A.” sees co-producers No I.D. and Kanye West stewing up a fiery aural assault of blaring sax/ electric guitar-fueled furor as Jigga dashes off an endless spraying of slick hip hop quotables sure to bruise the feelings of plenty of today’s airwave-clogging, Auto-Tune addicts.
But for all of it’s arousing, game-changing event-like presence, one has to wonder if “D.O.A”’s cries of “Pull your skirt back down/ Grow a set men”, aimed at robo-throated, tight jean-sporting, bright clothes-loving “emcees” with voices “too light”, will actually even be able to succeed in…well, changing the game. It’s easy to admire Jay for fighting the “good fight” (and best believe, there will be plenty of co-signers coming along to grab the beat for their own anti-A-T tirades), but it’s doubtful that any of these “old fogey”-ish rants to bring rap back to where it was will REALLY bring an end to the genre’s current obsession with alien-toned, melodicized flows and the attractive big pop money it brings in.
Yeah, it’s nice to hear a reinvigorated Jay bringing to the table some major heat (and not some “Show Me What You Got”-esque disappointment) to jump-off his third Blueprint installment and we’re excited for the heated back-and-forth blog commentary “D.O.A.” will inspire, but we get the feeling that the (unfortunately indestructible-seeming) T-Pain’s and Ron Browz’ of this world don’t have anything to worry about.
New D.O.A. (Death Of Autotune) (Music Video)
CD Quality/ NI RADIO RIP
Check it out at: http://www.youtube.com/watch?v=0tFA-vA6KX4
or http://www.sounddepth.com
Post on your blog plz. Its dope, and it would be much appreciated. Thanks!
It’s funny that Kanye West was a co-producer on a song about the death of auto-tune when his entire album was auto-tuned
I hate that I’m not impressed.
JacqueRoxx,
I think it’s a sign, that he’s going to discontinue the Auto-Tune BS. But his recent collaboration with Mr. Hudson – Super Nova, says otherwise.
KanYe is new to this auto-tune business. However, it was very successful for BEP on their ‘Boom Boom Pow’. This Auto-Tune craze will always be around, it just simply sounds good it’s a simple fact. It’s like telling a cow not to ‘moo’. Or like telling a drummer to stop screaming or shouting *ahem* Chester Bennington.
Auto-Tuning will always be frowned upon by the music community. So long as they don’t hand out Grammy’s to these n00bs i’ll be happy. Who else is a convert?
I think this song is dedicated to Kanye. Rap -> Auto-Tune?
Yeah, I agree with Kanye Fan?, Auto-Tune isn’t going anywhere, at least no time soon, and while Kanye may still dally around with it on certain projects, I get the feeling that we’ll see him straying away from that sound for his next project.
A-T was simply a proper fit for the cold and desolate, futuro-pop concept of “808s & Heartbreak”, and since West seems to like to be a step ahead of the rest, I’m expected album #5 to take on an entirely different vibe. Perhaps he’ll jump back on the college theme of his initial three LP’s. Wasn’t there supposed to be a fourth installment entitled “Get A Job” or something?