mixtape maestro (2.0)

The last time UK-based girl group giants the Sugababes attempted to break out in the States, seemingly the only corner of the globe they had yet to conquer, they were met with some surprisingly disappointing results: uber-catchy 2003 single “Hole In The Head” couldn’t reach higher than #96 on the Billboard Hot 100, leading to an eventual cancellation of their US debut Three.

Now, six years (and millions of worldwide records sold) later, the girls are preparing another go at US fame, and this time seem to have a stronger shot at success now that they’re being backed by Jay-Z’s new Roc Nation imprint. It’s only a shame though, that the first taste of this exciting new career chapter would have to fall on something as meh as new single “Get Sexy”.

As far as overly busy 2009 club-pop goes, “Get Sexy”‘s lively electro happenings and dumbed-down lyrics about…well, how “sexy” they are, should easily fall in line with the “Boom Boom Pow”‘s and “Patron Tequila”‘s currently getting people to work up a sweat on the dance floor (we’ll even give it points for the “billionaire” line and having the nerve to use Right Said Fred’s ’90′s gift “I’m Too Sexy” as inspiration for the hook). But if you’re not listening to it while half-drunk and/ or shaking your tailfeather, the song (if you can even call it one) does little to make the non-Sugababes-fanatics understand why Jigga would think this threesome is such a hot grab.

Now maybe we’re being a little unfair since, to be honest, if this had been performed by someone like Kelis, we would have been showering it with instant praise, but it just seems to us that if the ‘Babes were really serious about a long-running tenure on the US pop charts, they wouldn’t have opted on dropping such a lazily-sculpted “here today/ forgotten a minute later” entry that their far inferior American counterparts Danity Kane and Pussycat Dolls would’ve smartly left on the editing room floor.

Catch the vid for “Get Sexy” below (the single drops August 31st), then snatch up their far more likable remake of Womack & Womack’s oft-covered “Teardrops”.

DL: “Teardrops” (alt)