Timbaland featuring Keri Hilson & Jay-Z “Rumors”
Seeing as though Timbaland and Keri Hilson’s attempt to re-create the sexy he-say/ she-say barb over Euro-pop beats magic of “The Way I Are” on her underrated In A Perfect World… single “Return The Favor” ended up being a major flop, it’s not all that surprising that for “Rumors”, their lone collaboration on Timbaland’s Shock Value 2, the duo would take a wildly different approach. What is surprising though, is how much a record that features not only Tim and Keri but also a cameo from Jay-Z, totally stinks.
Over a completely boring spare synth-and-tumbling drum shuffle that feels like it was concocted by a Timbaland protogee rather than the man himself, Keri extends what might have been an okay hook or bridge about dismissing ever-gabbing haters over two verses that fail to keep your attention even a few lines in, while Jay yawns through another forgettable sixteen.
Every few years Timbaland seems to hit these creative droughts where he’s simply re-heating old beats. And right now, he sounds like he’s there again, this time dragging a couple others into his un-inspired funk along the way. We say pass.
Recent Comments