mixtape maestro (2.0)

There are times when Beyonce goes on one of her overly-flamboyant, “tomorrow’s R&B”-soundtracked tangents that modern pop/ R&B brilliance emerges. We’ve experienced that with “Upgrade U” and “Single Ladies”, two tracks that tested the limits of our comfort with sultry vocals being lain atop the most oddly-constructed, mechanized-hip hop-soul grooves, and ultimately won out by having sturdy enough hooks and themes at their core.

But for every one of those gems, there’s a handful of others within that same style that largely fail at justifying the point in her trying so hard to go against the grain. Latest I Am…Sasha Fierce single “Video Phone” falls in this camp.

Over co-producers Bangladesh and Sean Garrett’s weird, cacophonic hip hop-styled homage to Trent Reznor, Beyonce takes on a slinky, exaggerated Southern drawl to indulge in a little burlesque-y “I know you want me; I want you to” preening. “You sayin’ that you want me/ So press record/ I’ll let you film me,” she teases betwixt the track’s eerie recipe of pinball machine plinks, finger snaps and two-ton drums, sounding probably a little too delighted in being some random guy’s via-iPhone jack-off accompaniment.

Like “Diva”, Be’s catchphrase-riddled “A Milli” for the ladies, “Video Phone” would work best as a brief album interlude, since it’s only for about a minute and a half that it manages to be an intriguing curioso cut. After that, it starts to feel like a meandering mess, unable to latch onto a strong hook or cool musical-based deviation to make it’s multiple elements gel into an satisfying whole.

Throwing in Lady Gaga as a duet partner for the Deluxe Edition remix doesn’t really help matters either, as what should be this amazing event quickly grows sour, with Gaga sounding a bit lost trying to mimick the gully sass of Destiny’s Favorite Child and proving, as she did when playing hook girl to Wale, that she’s not as captivating when relegated to the side car role (The video, embedded below, is kinda hot though).

If there is one “Phone” one should attach themselves to, we say go for B & L’s other recently released collaboration, the far catchier “Telephone”, or the Pitbull-assisted remix of “Video Phone” featuring the “I’m The Shit” beat and the Cuban-American emcee giving a couple seconds long karaoke shout-out to the old DC nugget, “Survivor”.

DL: “Video Phone (Pitbull Remix)” (alt)