Ludacris “How Low”
It seems like only yesterday when Ludacris could be found consistently dropping dimes on hungry banger cravers, his seemingly endless supply of varied cartoonish flow inflections and XXX-soaked comedic rap banter pulling out some of the greatest hooks and sixteens throughout the ’00′s urban music landscape. Hell, to grant him a guest spot on your own record basically guaranteed you to be forgotten once he entered the frame.
For “How Low” though, the curiously basic first single from Luda’s upcoming seventh studio album Battle of the Sexes, he’s the one being upstaged…and it’s by a chipmunk-ed chant hook no less.
On paper, “How Low”‘s chorus doesn’t read all that interesting. A helium voice set to a double-time beat inquiring how close ladies can gyrate their ass to the floor without falling over? What is this, a late-’80′s/ early-90′s 2 Live Crew record? Yet every time it emerges, promising an instant break-out in good-time debauchery in it’s every repeat, it kills; it’s novel concept so ridiculously catchy, you’re anticipation for it’s return completely overrides the overall flatness of the verses’ horndog lyrical display (sounds like somebody’s in need of some re-inspiration) or how unnecessary it’s succeeding b-hook is.
The fact that a Ludacris record is in existence in which we actually wish it had less Ludacris does ring a tad alarming (triggering some worry of how the rest of the so far un-leaked Battles will fare), but with a hook as addicting as the one “How Low”‘s got, we’re more than happy to give the emcee a passing grade…this time.
Battle of the Sexes is due this March.
Ludacris: How Low (Official Video) from DTP TV on Vimeo.
Bonus DL: Snoop featuring Jay-Z & Ludacris “I Wanna Rock (Remix)” (alt)
Recent Comments