Rihanna “Rude Boy”
Following all that ’09 Grammy night/ Chris Brown mess, it was quite understandable why Rihanna would want to publicly present herself as this non-victim by giving people the dark, edgy and violence-obsessed tough girl-posturing that dominates Rated R. However, four months after it’s initial release, very little of Rated R really lingers in the brain on the same level as previous smashes “Pon De Replay”, “SOS”, “Umbrella” or “Don’t Stop The Music”, making us wish that Rihanna would’ve found a better way to marry her sudden stab at “maturity” with the sticky pop-craft that made her such an omnipresent Billboard chart force for so many years.
In other words, we would of appreciated more entries like “Rude Boy”.
Opposed to preceding Rated R singles “Russian Roulette” and “Hard”, which both, in a way, strained too…well, hard to paint Rihanna under a serious, “I’m a grown ass woman now” light, “Rude Boy”‘s attempt at separating the singer from her mostly teenybop-oriented past registers more effective because it subtly weaves it’s “adult” tendencies in while keeping in mind the reasons the singer became a household name in the first place. So while we get wink-wink taunts of “Can you get it up?” and “Is you big enough?” alerting us to the fact that we’re not dealing with the same Rihanna of years past, we also get nods to the singer’s bubblegummy rhythmic-pop roots, whether in the clubby, island-pop production (re-triggering memories of her early career output) or the track’s use of the same echoing syllable hook gimmick that stapled “Umbrella-ella-ella-ay-ay-ay” to millions of listeners’ brains (The masses seem to agree, as, this week, “Rude Boy” became Rated R‘s first [and likely last] Hot 100 No. 1).
BONUS DL: “Rude Boy (Ted Smooth Remix)” (alt)
Well damn, that was fast.
After spending a large part of 2009 having to deal with the embarrassment of having everyone know (and freely share their opinions and concerns) about a certain Grammy night ordeal, you would think that Rihanna, one of the decade’s top singles artist, would deliver an upbeat fourth album lead-off single that was all shades of game-changing kick-ass to succinctly remind the masses of how she really became a household name in the first place.
After letting Jigga’s A-list-assisted “Run This Town” marinate in our brains for nearly a month now, and after finally seeing the entirety of it’s long-teased, “What in the ‘California Love’/ ‘We Don’t Need Another Hero’ Hell?”-themed accompanying video clip, we have now decided to officially stick with our initial reaction of the record: It’s…just…okay.
Rihanna and her “Umbrella” songwriter The-Dream prove their golden pop chemistry still stands on their newest collaboration “Hating On The Club”, a future radio dominator that slides with ease into the ears with it’s playful hand claps, relentless drum thump base and tinge of doo wop air, not to mention it’s involving of another successful dose of single-syllable stutters.



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