Alex Gardner “I’m Not Mad”
There’s an uncomfortable oddness brewing about Scottish pop newcomer Alex Gardner (the newest act to emerge from the Xenomania House of Hits) and his debut single “I’m Not Mad” that we just can’t shake.
Maybe it’s because the eighteen-year-old’s young Elvis looks present him more as a tween silver screen superstar from some Twilight/ Harry Potter-like franchise than an up-and-coming singer-songwriter. Maybe it’s because we can’t wrap her minds around the idea that his esophagus would produce such a stiff, semi-soulful-leaning, husk-hued voice (think a high-school-aged Rick Astley), or maybe it’s just that said voice never quite manages to perfectly gel with the subdued electro-pop fizz of the single, possibly adding to the record never quite taking off the way it initially hints.
Despite this melange of head-scratchingness surrounding it, or perhaps, because of it, “Mad”, a slightly confusing narrative based around classic soapy love games, manages to stick in your head, repeated listenings eventually elevating it’s overall flatness to sublime pop levels.
Check out both the Xenomania-helmed version and an acoustic take on “I’m Not Mad” below and cop the single through iTunes.


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